Skip to main content
Growth & Acceleration

Analytics & Insights

Analytics is crucial to monitor the lifeline of your digital marketing efforts.

Contact Us
MARKET ANALYSIS COMMUNITY HEALTH

DATA-DRIVEN, ACTIONABLE INSIGHTS

As partners that essentially handle analytics consulting services for clients, our analytics team collaborates closely with internal and external stakeholders to help companies meet their goals. Whether that’s increasing conversions, driving better quality engagement, or minimizing cart abandonment, we use all of the analytics tools at our disposal to deliver actionable business intelligence recommendations to clients.

Analytics spans four key areas
  • Market Analysis
  • Business Impact
  • Community Health
  • Market Trends
Our Approach
1

Strong Foundation

When it comes to analytics, we make no assumptions. We validate proper conversion tracking, audit Google Tag Manager setups, and ensure data sets are populating as expected. A strong foundation is absolutely essential to success with analytics and reporting, so we always start with that kind of analysis.

2

Incorporate Analytics Everywhere

Analytics isn’t something that’s just used in digital marketing, or just used in social, or just used in PR. It’s used everywhere. Whether it’s analyzing performance of paid campaign efforts, or reporting on the number of placements in top tier publications, it’s a collaborative approach and we always position ourselves as analytics consultants for our clients across all service areas.

3

Contextual Reporting

There’s reporting—which is really just a data dump of numbers and charts with no context or analysis. And then there’s reporting and business analytics at Grafik Marketing, where we combine intuitive visualisations with actionable insights. It’s not just ‘here’s what happened.’ It’s ‘here’s what happened, here’s why it happened, and here’s what we’re doing as a result.’

4

Data Integrity

Reporting is only as good as the data it’s based on. This is why Grafik Marketing places significant emphasis on ensuring data integrity, in everything from Google Analytics setups to how data flows through marketing automation and CRM systems. Some might call us data nerds, and it’s this obsessive attention to detail and analytics expertise that sets our analytics solutions and reporting capabilities apart from others.

Send us a message

Analytics Tailormade For Your Business

We customise our approach to analytics to provide everything from basic web analytics to more complex advanced analytics, depending on the needs of the businesses we’re working with.

Sometimes that means performing Google Analytics audits, and other times it’s consultatively making recommendations about marketing operations. Regardless of the situation, our goal is always to take a data-driven approach to providing actionable insights that drive business results.

Thanks for your email, we will contact you soon!