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Integrated

Digital Marketing

The possibilities in digital are endless. It can fuse creativity, intelligence, and measurability for better outcomes.

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DIGITAL MARKETING

DIGITAL MARKETING SOLUTIONS THAT DELIVER RESULTS

As a full-service digital agency, we define digital as a means to understand every digital marketing channel and its purpose in the customer buyer’s journey. We know who uses them, when they are being used and how they work in tandem with your other marketing tactics.

  • Analytics
  • Content Marketing
  • Commerce Strategy & Marketing
  • Demand Generation
  • Influencer Marketing
  • Paid Search
  • SEO
  • Social Media Marketing
  • Web & App Development
  • Webinars & Virtual Events
  • Video & Animation
Our Approach
1

Research & Analysis

Everything we do, from digital marketing to public relations and everything in between, starts with research and analysis. We pull cross-channel insights using best-in-class tools to develop a data-driven marketing strategy. Audience intelligence grounds it all together.

2

Measurement Framework

No digital marketing strategy can be planned without understanding the desired business outcome – and our measurement frameworks do just that. Our measured approach ties campaign-level KPIs to marketing goals that ladder into core business objectives, informing strategies that provide real business value.

3

Digital Campaign Planning

Integrated strategists and channel experts work together to develop digital campaign plans that are informed, creative, and omnichannel. Campaigns thoughtfully mesh content marketing, social media marketing, and more. Each digital marketing campaign is focused on the customer buyer’s journey – delivering the right content, on the right platforms, at the right time for the customer.

4

Content Development

With an understanding of your brand goals and business strategy, we develop targeted creative content that resonates with the target audience and complements marketing efforts.

5

Execution & Optimization

“Set it and forget it” is not in our vocabulary. The marketing landscape is ever-changing, as is audience sentiment. Together with our performance marketing team, channel experts dissect performance and delivery with analytics to optimize for the most desirable outcome.

INTELLIGENT DIGITAL STRATEGY GETS RESULTS

A marketing strategy should map to your business goals and brand. With Grafik Marketing’ digital marketing services, we take a cutting-edge, data-driven approach to integrated PR and digital marketing programs. Our teams align closely with yours to determine KPIs and marketing objectives to provide a comprehensive program to meet your goals.

Digital is in our DNA. We know the ins and outs of each channel. All we need from you is your partnership. Together, we’ll pinpoint which channels your audiences use, when they use them and how each channel works in tandem with your other marketing tactics.

Whether your business is new to online marketing or your current approach to digital marketing is not connecting with your audience, Grafik Marketing can help.